A Look At Video Marketing - 2016 & Beyond
For a long time, marketing gurus have been repeating the idea that SEO, in the traditional sense, is dead. Additionally, many have said that we need to find new ways to promote our websites and to build our rankings in the search engines. The notion of this largely increased the scope of local search and video marketing as effective techniques.
Why Video Marketing?
Video marketing is becoming increasingly important because it offers an avenue for promotion that will really stand out and engage people. Most people are not very patient when it comes to reading walls of text, but they are willing to watch short videos, and the content of the videos is more likely to stick in their minds. With video marketing, you can convey complex messages in a memorable way, and add a face to your company as well.
Additionally, with the improvements in connection speeds, hardware, and software, creating and digesting video has never been easier.
More Than Just Video
Video hosting sites have become very sophisticated these days, and you can now add annotations to videos, as well as provide indexing so that people can skip to specific scenes. This means you can quickly publish reviews and tutorials and add purchase links to them - a great way to monetize the work you're doing. You can also create marketing videos with incentives or use annotations to encourage people to sign up to your mailing list.
You can make short video ads to stick in front of other people's videos, or do your own advertorial style content if you wish. The choice is yours.
Affordable Video Content
You don't need to spend a lot of money to make your video content. You can do it with a fairly simple camera or some screen recording software and should be able to produce high-quality videos on a modest budget. Plus, if you have someone you're working with (or have someone helping you with SEO services for small businesses) with an interest in video and video marketing, this is a great way to learn about the variety of ways to publish video content as well.
It is a good idea to upload the data in high-resolution forms to a site like DailyMotion, Vimeo, or YouTube, because they will host it in that format and also offer compressed formats for those with slower connections. Don't waste your time hosting it on your own server - video content can use up a lot of bandwidth and cause slowness on your server.
If you need help with SEO or search engine optimization, you should work with a proven agency. Do your research before you hire anyone, and a good place to look is in some of the more populated marketing areas. For example, a company providing Chicago services is probably effective and could be a good place to begin your search.
Video content is the future. Things like video podcasts and blogs, short video snippets on Instagram, and other forms of video marketing are the future now, and you need to make sure that you are using them. If you do not, you will be left behind by competitors that are more 'switched on' when it comes to video marketing. It's not about flashy marketing or who can spend the most money, it is about making sure that you give your customers what they want - and that will usually be access to the face of your company and a brand that they are excited about working with and buying from in the long term.
Trends and tips for SEO in 2016
If you follow Internet marketing or SEO news at all, you know how often the online world changes. Search engines come out with new updates, new websites and content are created every single minute, and people are looking for answers to their problems. That's where SEO comes in!